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Running head: ENTERPRISE SYSTEM RECOMMENDATION
Enterprise System Recommendation: SugarSquared Inc
Student’s Name
Institutional Affiliation
Date of Submission
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ENTERPRISE SYSTEM RECOMMENDATION
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Contents
Enterprise System Recommendation: SugarSquared Inc …………………………………………………. 3
Introduction ……………………………………………………………………………………………………………. 3
Recommended Enterprise System ……………………………………………………………………………… 3
Benefits of Implementing the CRM system ………………………………………………………………… 4
Improved profitability…………………………………………………………………………………………… 4
Enhanced customer relationships. ………………………………………………………………………….. 4
Increased Organization …………………………………………………………………………………………. 5
Challenges of Implementing the CRM system and How to Address the given Challenges .. 5
Technology Stigma ………………………………………………………………………………………………. 5
Cross-Organizational Participation…………………………………………………………………………. 5
Other Additional Approaches to Address the Challenges ……………………………………………… 6
Characterizing Clear Objectives …………………………………………………………………………….. 6
Picking The Right System …………………………………………………………………………………….. 6
Vendors of CRM and Client Adoption ………………………………………………………………………. 6
Coordinating CRM with Existing Systems ……………………………………………………………… 7
ENTERPRISE SYSTEM RECOMMENDATION
3
Enterprise System Recommendation: SugarSquared Inc
Introduction
The integration of Information technology within the business …
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