Running head: SWOT Analysis
1
SWOT Analysis
Bria Jones
Rasmussen College
SWOT Analysis
2
Strength
•
•
•
•
Larger economies of scale that
boost its potential of growth
Diverse scope of the hospitality
business
Effective scheme of customer
retention
Loyal customers
Weaknesses
•
•
•
Opportunities
•
•
•
Improved infrastructure, foreign
tourism, and the emergent of an
urban middle class
Technology revolution
Premium provider of hospitality
needs
Vulnerable to intensified
competition in the US market
Expensive real estate
Debt
Threats
•
•
•
Political instability and global
terrorism
Risk concerns in global
economy
Increased appeals for ethics
SWOT Analysis
3
Hilton Hotel SWOT Analysis Narrative
Established in the year 1919 by Conrad Hilton, Hilton Hotels and Resorts, a hospitality
industry based organization, is a brand of resorts and hotels based all over the world. As of the
year 2017, the hotel had over 570 hotels and resorts in approximately 85 countries which are spread
over six continents. Therefore, the hotel would be viewed as a global phenomenon. In the light of
the above introductory remarks, this paper seeks to highlight strengths, weaknesses, opportunities,
and threats of the Hilton Hotels and Resorts company.
By definition, a SWOT analysis refers to strengths, weaknesses, opportunities, and threats
that an organization at any one time is hurdled with. In order to gather a SWOT analysis, one must
have relevant information pertaining the organization in question as well as acclimatization to the
industry within which the organization operates. Correspondingly, one must have prior skills in
research.
Mainly, a SWOT analysis has a huge number of benefits to an organization. Just to name but
a few, it helps an organization to gauge its position in the industry. Correspondingly, with
relevance to its weaknesses, the company can be able to note where it goes wrong and turns that
into a stepping stone. Subsequently, it can utilize its strengths to counter existing competition
within the market.
In light of discussing Hilton Hotel’s SWOT analysis, some things come into perspective. One
of them being as much as a company or organization enjoys global dominance as well faces a
number of challenges; these are the weaknesses and threats. Correspondingly, it has its strengths
and opportunities which are its strongholds that portray a positive attribute. Henceforth, with a
SWOT Analysis
4
view to dominating the hospitality industry, the organization ought to utilize the highlighted
SWOT analysis to its advantage.
SWOT Analysis
5
References
Anjemra, Ankit. “China’s HNA to sell Hilton stake in secondary offering.” Reuters, 9 Apr. 2018,
www.reuters.com/article/us-hilton-wrldwide-secondary-offering-hn/chinas-hna-to-sellhilton-stake-in-secondary-offering-idUSKBN1HG1KX. Accessed 23 Apr. 2018.
Dudovskiy, John. “Hilton Hotel SWOT Analysis.” Research Methodology, 28 Aug. 2016,
research-methodology.net/hilton-swot-analysis/. Accessed 23 Apr. 2018.
Hung, Kam. “Understanding China’s Hotel Industry: A SWOT Analysis 中国酒店业的SWOT分
析.” Journal of China Tourism Research, vol. 9, no. 1, 2013, pp. 81-93.
Ostergren, Neil W. “Hilton International’s Plan.” Cornell Hotel and Restaurant Administration
Quarterly, vol. 12, no. 3, 1971, pp. 63-68.
Coulter, M. (07/2012). Strategic Management in Action, 6th Edition. [Bookshelf Ambassadored].
Retrieved from https://ambassadored.vitalsource.com/#/books/9781323123874/
Running Head: STRATEGIES FOR HOTEL
1
Strategies for Hilton Hotel
Bria Jones
Rasmussen College
February 29, 2020
STRATEGIES FOR HILTON HOTEL
2
Strategies for Hilton Hotel
In order for any company to be successful and excel in a profitable market it important to
have strategy. Furthermore, not only just have the strategy but to also implement and execute a
plan on how to carry out those strategies. Strategic object primarily refers to a definite goal or
aim that a company would like to achieve a stated outcome and deadline. It is a business need
that can be well-defined regarding assessable and computable manner (Feng, Stocklin &Wang,
2015). Indeed they are long-term objectives that ought to be allied with organization’s mission(s)
and vision. The hotel industry is a booming business. Many hotels have similar strategies,
because they have seen what works as well as experienced what works and what does not. Hilton
hotel in particular has numerous strategic objectives, which over time have been proven to be
beneficial.
Strategic objectives of Hilton hotel comprises of the following.
•
Expansion of stakeholder value: Hilton hotel being a hospitality industry aims at
amassing the value for shareholders.
•
Increase revenue: It occurs by decreasing cost of production.
•
Numerical count: The Hilton Company would want to increase the number of hotels and
resorts to become more widespread in various countries.
•
Manage cost: It is vital for Hilton Company to manage her cost with the aim of
maximizing profit carefully.
•
Maintain profitability: The organization requires to make and maintain profit.
•
Ensure financial sustainability: The hospitality industry needs to ensure stable finance all
over it various hotels in the different part of the continent.
STRATEGIES FOR HILTON HOTEL
•
3
Increase share of the market: The Company aims to ensure more of the local population
use their service to increase market share.
•
Partner with consumers to offer solutions: The organization object to having customers
participate in research and development to foster customer loyalty across the company.
•
Boundless customer services: Hilton hotel ought to provide reactive support to the
customer’s needs.
•
Invest in customer management: The strategy involves company concentrating heavily on
client management process than it has ever been done before.
•
Improve employee retention: It essential for Hilton hotel to continue long-term
attachment with her employees.
•
Uphold association across the organization: An extensive amount of arrangement across
Hilton hotel is vital for maximum production attainment.
As we all know nothing in life is perfect! It is always important to have a backup plan, and
sometimes a backup plan to that one. When it comes to the Hilton as well as any other
organization, sometimes the back up plans are known as “Strategy alternatives”. Strategy
alternatives according to USAtoday is somewhat of a code word for a company trying to put
itself up for sale. That might involve selling the company to a competitor that can find
efficiency or taking the company private by selling to private investors or the management.
This happens a lot in many industries. Hilton hotel strategy alternatives consist of a few
different ones.
Strategy alternatives
STRATEGIES FOR HILTON HOTEL
•
4
Prices strategies: Hilton hotel ought to apply price for seasonality. It entails setting rates
in the alignment of the season of the year when there is a boom of customers. Primarily it
did increase income in each season by encouraging clients to visit in any season.
•
Customer orientation: Usually there is agreement that Hilton hotel ought to be customer
oriented.
•
Management contracts: commitment from Hilton hotel high-ranking management is vital
due to their crucial role .utmost level of control and obligation is required to address
emerging issues in Hilton hotel.
•
Differentiation: for Hilton hotel to minimize the stiff competition there is an urge to
differentiate it products/services from those of rivals. Also the managerial ought to ensure
the new features introduced are inexpensive and complements consumer’s needs.
•
Diversification: apart from gaining competitive advantage, Hilton hotel uses
diversification to increase sales and reduce risks linked to market disruptions.
Justification
Hotel industry environments are hugely undefined and the management ought to be
innovative and malleable to flourish through use of diversification as a strategic alternative,
Hilton hotel can uphold a competitive edge over competitors (Olsen, West &Tse, 2014). Also,
the company can achieve sustainable profitability as well foster a strategic culture in the industry
via focusing on both strategic objectives and strategic alternatives. The greatest benefit to any
company in achieving success is already having success and building from there.
STRATEGIES FOR HILTON HOTEL
5
References
Feng, J., Stocklin, S., & Wang, W. (2015). Educational strategies for the next generation leaders
in hotel management.
In O’Fallon, M. J., & In Rutherford, D. G. (2011). Hotel management and operations.
Olsen, M. D., West, J. J., & Tse, E. C. Y. (2014). Strategic management in the hospitality
industry. Harlow: Pearson.
USAToday
Coulter, M. (07/2012). Strategic Management in Action, 6th Edition. [Bookshelf Ambassadored].
Retrieved from https://ambassadored.vitalsource.com/#/books/9781323123874/
Running Head: HR STRATEGIES FOR HOTEL
HR Strategies for Hilton Hotel
Bria Jones
Rasmussen College
March 8, 2020
1
HR STRATEGIES FOR HILTON HOTEL
2
One of the goals that the company would like to accomplish was to provide great
customer services. Hilton hotel ought to provide reactive support to the customer’s needs. The
goal is to ensure that the hotel gives feedback to the clients. The objective is important since it
shows that the company tries its best to please his customers, satisfy their needs and tastes, and
tries to offer the best customer experience. The objective will also enable the company to achieve
other objectives. If the clients feel appreciated, they will remain loyal to the hotels, which will
increase their revenue and profitability.
To achieve this objective, an employee should have the following traits: Excellent
Written and Verbal Communication. Honesty and strong work ethic and active listening skills.
To achieve this objective, the employees should be able to communicate both verbal and writing
skills efficiently. The employees should also have active listening skills. The employees should
try to establish an excellent relationship with clients and earn their trust (“Top 6 Qualities of a
Good Employee,” n.d.). This will enable them to improve the company’s bottom line. Honesty
will enable the employees to provide honest feedback to their clients.
Some of the methods that the firm will use to attract employees were providing health
and wellness benefits and provide training programmes. Employees are always concerned about
their health and wellness. Therefore, the company should employ strategies that will ensure they
provide services that improve the health and wellness of employees. Some benefits may include
gym services, free healthy food, and free transport services. Paying tuition fees and training
programs may encourage employees to work in the organization. The organizations will also
reward employees who participate in such programs by increasing their salary. The methods are
well suited to favor a diverse workforce. The methods do not discriminate against any particular
group based on their gender or race. Therefore, the methods will attract all members of society.
HR STRATEGIES FOR HILTON HOTEL
3
Having a diverse team will increase creativity and innovativeness in the company. The strategy
will also favor the objective. Clients will feel more comfortable talking to various staff whom
they feel they share something in common.
The employees will be trained using both online tools and face to face training programs.
The online classes will be meant for simpler tasks that are simple to understand while face to
face is those that require employees to do exams. The training exercises will help improve their
set of skills. The employees will cover two topics: ethics and financial accounting. Financial
accounting will enable the employees to be more accountable. Ethics will ensure that employees
develop values that will improve their customer service. The training exercises will ensure that
employees are brainstormed and share their views on various topics. They will develop harmony,
which will make it easy for them to work together as a team.
The organization will use the following retention strategies: recognition and reward
systems, and employee compensation. The advantages of the above methods are that the
employees will be highly motivated to perform better and that they will become loyal (“7 Great
Employee Retention Strategies – When I Work,” n.d.). However, the methods might be
expensive, and some employees may not be comfortable with the selection process. The methods
should not be biased. All groups should be represented; hence the strategies will promote
diversity in the workplace. Therefore, every employee will feel that he has the opportunity to
grow and become the best.
HR STRATEGIES FOR HILTON HOTEL
4
References
7 Great Employee Retention Strategies – When I Work. (n.d.). Retrieved from
https://wheniwork.com/blog/7-great-employee-retention-strategies
The Top 6 Qualities of a Good Employee. (n.d.). Retrieved from
https://benefitsbridge.unitedconcordia.com/the-top-6-qualities-of-a-good-employee/
Running head: BUDGET ESTIMATES
1
Budget Estimates
Bria Jones
Rasmussen College
BUDGET ESTIMATES
2
Budget Estimates
Goal Choice
A strategic management plan is the evaluation of an organization’s internal environment
as well as its external environment in efforts to realize its organizational objectives. The plan
utilizes an institution’s goals to achieve corporate objectives or priorities. Hilton, in this case, has
a couple of strategic objectives or goals that guide its path to success in the hotel industry. These
goals are pegged to reasonable budgets and deadline. An organization’s goals must align with its
mission and vision to be deemed feasible and valid. The following report will identify a unique
purpose that defines Hilton and consequently attempt to evaluate reasonable operating budgets as
well as capital budgets. Internal and external environmental factors are considered part of the
statistical inference. The goal, in this case, to increase revenues for the company. The strategies
are linked to the institution’s management, marketing and human resources strategies. The report,
therefore, discusses how various assets are critical to the realization of set goals and objectives.
Operating Budget
a) Make a Sales Budget
No. of hotel room 200.
Cost per hotel room = $30
Estimated sales cost $30 & 200 = $600,000
I estimate a working budget $of 600,000
b) Make Costs Budget
Costs on General operations – $190,000
Human Resource – $80,000
Marketing – $60,000
Miscellaneous expenses. – $20,000
BUDGET ESTIMATES
3
c) Budget Operating Expenses
Fixed Expenses: $20,000
Salaries paid to employees and wages. $100,000
Inventory systems. $20,000
Licenses, other renewals and insurance costs are required to promote the businesses
feasibility in the outer environment. $10,000
d) Calculate Unexpected Values. / Expenses
Revenue – Costs – Expenses – Unexpected Expenses = Net Income
Unexpected Value = Revenue – Costs – Expenses – Network.
Unexpected Value = $500,000 – $250,000 – $150,000 – $50,000
The following calculation is meant to help us derive overhead costs. The calculations aim
to identify weak points in an organization and allow for the development of appropriate
measures and strategies that are in line with organizational goals, mission, aims and
vision.
e) Budget Adjustments
–
Based on highlighted budget estimates. It is evidence proving that someone can
improve quality and enhancing organizational success (Smiles, 2019). These moves
contribute to little or insignificant increase in expenditure.
f) Track Budgets Compared To Actuals
–
Every month the reviewing of actuals compared to bids is also done to ascertain the
efficacy of the research proposed strategies or approaches in elimination inefficiencies,
bottleneck as a result leading to success.
BUDGET ESTIMATES
4
Capital Budget
Capital budgets are budgets that guide investment decisions within a company. They
differ from operating budgets and are often long terms. They range from computing products,
infrastructure and machines, among others. There are two assets in the capital budget that have
the potential to help in the completion of my goals. These include computing devices such as
laptops as well as transportation tools as vehicles. Laptops are crucial in an organization’s
operations. They provide a wide array of access to information and data that could be mined to
increase relevance and validity in the hotel industry. The end of result in this is the increase in
productivity and success. Laptops educate on appropriate. The items in the internal environment
are all new and hence draw the attention of more visitors. Proper utilization of transportation
items is also significant in helping hotel visitors have the best experiences, which consequently
leads to an increase in revues.
BUDGET ESTIMATES
References
Smiles, A. (2019, May 17). How to Make an Operating Budget for Your Business. Retrieved
from Gusto: https://gusto.com/blog/business-finance/operating-budget-template
5
Business Technologies
O Bria Jones
O Rasmussen College
O March 16, 2020
Improving Customer Service
Through Technology
Technology inform of a website and email
improves customer service by promoting:
• Self service options for customer
• Fast communication
• Customer satisfaction
• Competitiveness
Websites
O
O
O
O
Strengths
Websites are popular and easily reachable
Can be tailored to the needs of the hotel
They direct users to the official site of a firm
Weaknesses
Put in place communication strategies on the
website would be expensive (Beachboard
2017).
E-mail
O
O
O
O
O
Strengths
Reaching more customers
Able to share illustrations and detailed
explanation
The ability to reach new and future consumers.
Weaknesses
Lacks personal appeal
Can not control who assess the information
Conclusion
O A combination of the use of Email and
website combination could results to better
quality services because the two technologies
compliment each other.
References
Beachboard, M. R. (2017). Small Business
Conformity with Quality Website Design Criteria
in a
Marketing Communication Context. Informing
Science, 20.
MAPPING AND STRATEGIC GOALS
MAPPING AND STRATEGIC GOALS
Bria Jones
Rasmussen College
March 16, 2020
:
1
MAPPING AND STRATEGIC GOALS
1.
2. Creating A Gantt Chart
2
MAPPING AND STRATEGIC GOALS
3
Project Network diagram for the tasks done above
No. Of Hotels
HR Costs
Marketing Costs
Miscellaneous
Expense
Start
End
Fixed Expense
Inventory
system Costs
Employee
Salary Costs
License Costs
3.
Time-Considering Gantt Chart, is noticed that every task to be undertaken has been allocated its average
time it should take and also the time of commencement. This makes time a key factor and given high
consideration so that the project can be outputted and also deployed at the right time (Rutherford,
2008).
Human Resource- Human resources are required for calculation of all these costs needed. It is then
noted that human labour should be highly considered when the project is under way because they
determine the accuracy of the project and also they determine when to terminate the project( Roberts,
2011)
MAPPING AND STRATEGIC GOALS
References
Roberts, P. (2011). Effective Project Management: Identify and Manage Risks Plan and Budget
Keep Projects Under Control. London, England: Kogan Page Publishers.
Rutherford, A. (2008). A Consideration of: Reality, Human Nature, and Metaphysics. iUniverse.
4
Purchase answer to see full
attachment
1
SWOT Analysis
Bria Jones
Rasmussen College
SWOT Analysis
2
Strength
•
•
•
•
Larger economies of scale that
boost its potential of growth
Diverse scope of the hospitality
business
Effective scheme of customer
retention
Loyal customers
Weaknesses
•
•
•
Opportunities
•
•
•
Improved infrastructure, foreign
tourism, and the emergent of an
urban middle class
Technology revolution
Premium provider of hospitality
needs
Vulnerable to intensified
competition in the US market
Expensive real estate
Debt
Threats
•
•
•
Political instability and global
terrorism
Risk concerns in global
economy
Increased appeals for ethics
SWOT Analysis
3
Hilton Hotel SWOT Analysis Narrative
Established in the year 1919 by Conrad Hilton, Hilton Hotels and Resorts, a hospitality
industry based organization, is a brand of resorts and hotels based all over the world. As of the
year 2017, the hotel had over 570 hotels and resorts in approximately 85 countries which are spread
over six continents. Therefore, the hotel would be viewed as a global phenomenon. In the light of
the above introductory remarks, this paper seeks to highlight strengths, weaknesses, opportunities,
and threats of the Hilton Hotels and Resorts company.
By definition, a SWOT analysis refers to strengths, weaknesses, opportunities, and threats
that an organization at any one time is hurdled with. In order to gather a SWOT analysis, one must
have relevant information pertaining the organization in question as well as acclimatization to the
industry within which the organization operates. Correspondingly, one must have prior skills in
research.
Mainly, a SWOT analysis has a huge number of benefits to an organization. Just to name but
a few, it helps an organization to gauge its position in the industry. Correspondingly, with
relevance to its weaknesses, the company can be able to note where it goes wrong and turns that
into a stepping stone. Subsequently, it can utilize its strengths to counter existing competition
within the market.
In light of discussing Hilton Hotel’s SWOT analysis, some things come into perspective. One
of them being as much as a company or organization enjoys global dominance as well faces a
number of challenges; these are the weaknesses and threats. Correspondingly, it has its strengths
and opportunities which are its strongholds that portray a positive attribute. Henceforth, with a
SWOT Analysis
4
view to dominating the hospitality industry, the organization ought to utilize the highlighted
SWOT analysis to its advantage.
SWOT Analysis
5
References
Anjemra, Ankit. “China’s HNA to sell Hilton stake in secondary offering.” Reuters, 9 Apr. 2018,
www.reuters.com/article/us-hilton-wrldwide-secondary-offering-hn/chinas-hna-to-sellhilton-stake-in-secondary-offering-idUSKBN1HG1KX. Accessed 23 Apr. 2018.
Dudovskiy, John. “Hilton Hotel SWOT Analysis.” Research Methodology, 28 Aug. 2016,
research-methodology.net/hilton-swot-analysis/. Accessed 23 Apr. 2018.
Hung, Kam. “Understanding China’s Hotel Industry: A SWOT Analysis 中国酒店业的SWOT分
析.” Journal of China Tourism Research, vol. 9, no. 1, 2013, pp. 81-93.
Ostergren, Neil W. “Hilton International’s Plan.” Cornell Hotel and Restaurant Administration
Quarterly, vol. 12, no. 3, 1971, pp. 63-68.
Coulter, M. (07/2012). Strategic Management in Action, 6th Edition. [Bookshelf Ambassadored].
Retrieved from https://ambassadored.vitalsource.com/#/books/9781323123874/
Running Head: STRATEGIES FOR HOTEL
1
Strategies for Hilton Hotel
Bria Jones
Rasmussen College
February 29, 2020
STRATEGIES FOR HILTON HOTEL
2
Strategies for Hilton Hotel
In order for any company to be successful and excel in a profitable market it important to
have strategy. Furthermore, not only just have the strategy but to also implement and execute a
plan on how to carry out those strategies. Strategic object primarily refers to a definite goal or
aim that a company would like to achieve a stated outcome and deadline. It is a business need
that can be well-defined regarding assessable and computable manner (Feng, Stocklin &Wang,
2015). Indeed they are long-term objectives that ought to be allied with organization’s mission(s)
and vision. The hotel industry is a booming business. Many hotels have similar strategies,
because they have seen what works as well as experienced what works and what does not. Hilton
hotel in particular has numerous strategic objectives, which over time have been proven to be
beneficial.
Strategic objectives of Hilton hotel comprises of the following.
•
Expansion of stakeholder value: Hilton hotel being a hospitality industry aims at
amassing the value for shareholders.
•
Increase revenue: It occurs by decreasing cost of production.
•
Numerical count: The Hilton Company would want to increase the number of hotels and
resorts to become more widespread in various countries.
•
Manage cost: It is vital for Hilton Company to manage her cost with the aim of
maximizing profit carefully.
•
Maintain profitability: The organization requires to make and maintain profit.
•
Ensure financial sustainability: The hospitality industry needs to ensure stable finance all
over it various hotels in the different part of the continent.
STRATEGIES FOR HILTON HOTEL
•
3
Increase share of the market: The Company aims to ensure more of the local population
use their service to increase market share.
•
Partner with consumers to offer solutions: The organization object to having customers
participate in research and development to foster customer loyalty across the company.
•
Boundless customer services: Hilton hotel ought to provide reactive support to the
customer’s needs.
•
Invest in customer management: The strategy involves company concentrating heavily on
client management process than it has ever been done before.
•
Improve employee retention: It essential for Hilton hotel to continue long-term
attachment with her employees.
•
Uphold association across the organization: An extensive amount of arrangement across
Hilton hotel is vital for maximum production attainment.
As we all know nothing in life is perfect! It is always important to have a backup plan, and
sometimes a backup plan to that one. When it comes to the Hilton as well as any other
organization, sometimes the back up plans are known as “Strategy alternatives”. Strategy
alternatives according to USAtoday is somewhat of a code word for a company trying to put
itself up for sale. That might involve selling the company to a competitor that can find
efficiency or taking the company private by selling to private investors or the management.
This happens a lot in many industries. Hilton hotel strategy alternatives consist of a few
different ones.
Strategy alternatives
STRATEGIES FOR HILTON HOTEL
•
4
Prices strategies: Hilton hotel ought to apply price for seasonality. It entails setting rates
in the alignment of the season of the year when there is a boom of customers. Primarily it
did increase income in each season by encouraging clients to visit in any season.
•
Customer orientation: Usually there is agreement that Hilton hotel ought to be customer
oriented.
•
Management contracts: commitment from Hilton hotel high-ranking management is vital
due to their crucial role .utmost level of control and obligation is required to address
emerging issues in Hilton hotel.
•
Differentiation: for Hilton hotel to minimize the stiff competition there is an urge to
differentiate it products/services from those of rivals. Also the managerial ought to ensure
the new features introduced are inexpensive and complements consumer’s needs.
•
Diversification: apart from gaining competitive advantage, Hilton hotel uses
diversification to increase sales and reduce risks linked to market disruptions.
Justification
Hotel industry environments are hugely undefined and the management ought to be
innovative and malleable to flourish through use of diversification as a strategic alternative,
Hilton hotel can uphold a competitive edge over competitors (Olsen, West &Tse, 2014). Also,
the company can achieve sustainable profitability as well foster a strategic culture in the industry
via focusing on both strategic objectives and strategic alternatives. The greatest benefit to any
company in achieving success is already having success and building from there.
STRATEGIES FOR HILTON HOTEL
5
References
Feng, J., Stocklin, S., & Wang, W. (2015). Educational strategies for the next generation leaders
in hotel management.
In O’Fallon, M. J., & In Rutherford, D. G. (2011). Hotel management and operations.
Olsen, M. D., West, J. J., & Tse, E. C. Y. (2014). Strategic management in the hospitality
industry. Harlow: Pearson.
USAToday
Coulter, M. (07/2012). Strategic Management in Action, 6th Edition. [Bookshelf Ambassadored].
Retrieved from https://ambassadored.vitalsource.com/#/books/9781323123874/
Running Head: HR STRATEGIES FOR HOTEL
HR Strategies for Hilton Hotel
Bria Jones
Rasmussen College
March 8, 2020
1
HR STRATEGIES FOR HILTON HOTEL
2
One of the goals that the company would like to accomplish was to provide great
customer services. Hilton hotel ought to provide reactive support to the customer’s needs. The
goal is to ensure that the hotel gives feedback to the clients. The objective is important since it
shows that the company tries its best to please his customers, satisfy their needs and tastes, and
tries to offer the best customer experience. The objective will also enable the company to achieve
other objectives. If the clients feel appreciated, they will remain loyal to the hotels, which will
increase their revenue and profitability.
To achieve this objective, an employee should have the following traits: Excellent
Written and Verbal Communication. Honesty and strong work ethic and active listening skills.
To achieve this objective, the employees should be able to communicate both verbal and writing
skills efficiently. The employees should also have active listening skills. The employees should
try to establish an excellent relationship with clients and earn their trust (“Top 6 Qualities of a
Good Employee,” n.d.). This will enable them to improve the company’s bottom line. Honesty
will enable the employees to provide honest feedback to their clients.
Some of the methods that the firm will use to attract employees were providing health
and wellness benefits and provide training programmes. Employees are always concerned about
their health and wellness. Therefore, the company should employ strategies that will ensure they
provide services that improve the health and wellness of employees. Some benefits may include
gym services, free healthy food, and free transport services. Paying tuition fees and training
programs may encourage employees to work in the organization. The organizations will also
reward employees who participate in such programs by increasing their salary. The methods are
well suited to favor a diverse workforce. The methods do not discriminate against any particular
group based on their gender or race. Therefore, the methods will attract all members of society.
HR STRATEGIES FOR HILTON HOTEL
3
Having a diverse team will increase creativity and innovativeness in the company. The strategy
will also favor the objective. Clients will feel more comfortable talking to various staff whom
they feel they share something in common.
The employees will be trained using both online tools and face to face training programs.
The online classes will be meant for simpler tasks that are simple to understand while face to
face is those that require employees to do exams. The training exercises will help improve their
set of skills. The employees will cover two topics: ethics and financial accounting. Financial
accounting will enable the employees to be more accountable. Ethics will ensure that employees
develop values that will improve their customer service. The training exercises will ensure that
employees are brainstormed and share their views on various topics. They will develop harmony,
which will make it easy for them to work together as a team.
The organization will use the following retention strategies: recognition and reward
systems, and employee compensation. The advantages of the above methods are that the
employees will be highly motivated to perform better and that they will become loyal (“7 Great
Employee Retention Strategies – When I Work,” n.d.). However, the methods might be
expensive, and some employees may not be comfortable with the selection process. The methods
should not be biased. All groups should be represented; hence the strategies will promote
diversity in the workplace. Therefore, every employee will feel that he has the opportunity to
grow and become the best.
HR STRATEGIES FOR HILTON HOTEL
4
References
7 Great Employee Retention Strategies – When I Work. (n.d.). Retrieved from
https://wheniwork.com/blog/7-great-employee-retention-strategies
The Top 6 Qualities of a Good Employee. (n.d.). Retrieved from
https://benefitsbridge.unitedconcordia.com/the-top-6-qualities-of-a-good-employee/
Running head: BUDGET ESTIMATES
1
Budget Estimates
Bria Jones
Rasmussen College
BUDGET ESTIMATES
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Budget Estimates
Goal Choice
A strategic management plan is the evaluation of an organization’s internal environment
as well as its external environment in efforts to realize its organizational objectives. The plan
utilizes an institution’s goals to achieve corporate objectives or priorities. Hilton, in this case, has
a couple of strategic objectives or goals that guide its path to success in the hotel industry. These
goals are pegged to reasonable budgets and deadline. An organization’s goals must align with its
mission and vision to be deemed feasible and valid. The following report will identify a unique
purpose that defines Hilton and consequently attempt to evaluate reasonable operating budgets as
well as capital budgets. Internal and external environmental factors are considered part of the
statistical inference. The goal, in this case, to increase revenues for the company. The strategies
are linked to the institution’s management, marketing and human resources strategies. The report,
therefore, discusses how various assets are critical to the realization of set goals and objectives.
Operating Budget
a) Make a Sales Budget
No. of hotel room 200.
Cost per hotel room = $30
Estimated sales cost $30 & 200 = $600,000
I estimate a working budget $of 600,000
b) Make Costs Budget
Costs on General operations – $190,000
Human Resource – $80,000
Marketing – $60,000
Miscellaneous expenses. – $20,000
BUDGET ESTIMATES
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c) Budget Operating Expenses
Fixed Expenses: $20,000
Salaries paid to employees and wages. $100,000
Inventory systems. $20,000
Licenses, other renewals and insurance costs are required to promote the businesses
feasibility in the outer environment. $10,000
d) Calculate Unexpected Values. / Expenses
Revenue – Costs – Expenses – Unexpected Expenses = Net Income
Unexpected Value = Revenue – Costs – Expenses – Network.
Unexpected Value = $500,000 – $250,000 – $150,000 – $50,000
The following calculation is meant to help us derive overhead costs. The calculations aim
to identify weak points in an organization and allow for the development of appropriate
measures and strategies that are in line with organizational goals, mission, aims and
vision.
e) Budget Adjustments
–
Based on highlighted budget estimates. It is evidence proving that someone can
improve quality and enhancing organizational success (Smiles, 2019). These moves
contribute to little or insignificant increase in expenditure.
f) Track Budgets Compared To Actuals
–
Every month the reviewing of actuals compared to bids is also done to ascertain the
efficacy of the research proposed strategies or approaches in elimination inefficiencies,
bottleneck as a result leading to success.
BUDGET ESTIMATES
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Capital Budget
Capital budgets are budgets that guide investment decisions within a company. They
differ from operating budgets and are often long terms. They range from computing products,
infrastructure and machines, among others. There are two assets in the capital budget that have
the potential to help in the completion of my goals. These include computing devices such as
laptops as well as transportation tools as vehicles. Laptops are crucial in an organization’s
operations. They provide a wide array of access to information and data that could be mined to
increase relevance and validity in the hotel industry. The end of result in this is the increase in
productivity and success. Laptops educate on appropriate. The items in the internal environment
are all new and hence draw the attention of more visitors. Proper utilization of transportation
items is also significant in helping hotel visitors have the best experiences, which consequently
leads to an increase in revues.
BUDGET ESTIMATES
References
Smiles, A. (2019, May 17). How to Make an Operating Budget for Your Business. Retrieved
from Gusto: https://gusto.com/blog/business-finance/operating-budget-template
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Business Technologies
O Bria Jones
O Rasmussen College
O March 16, 2020
Improving Customer Service
Through Technology
Technology inform of a website and email
improves customer service by promoting:
• Self service options for customer
• Fast communication
• Customer satisfaction
• Competitiveness
Websites
O
O
O
O
Strengths
Websites are popular and easily reachable
Can be tailored to the needs of the hotel
They direct users to the official site of a firm
Weaknesses
Put in place communication strategies on the
website would be expensive (Beachboard
2017).
O
O
O
O
O
Strengths
Reaching more customers
Able to share illustrations and detailed
explanation
The ability to reach new and future consumers.
Weaknesses
Lacks personal appeal
Can not control who assess the information
Conclusion
O A combination of the use of Email and
website combination could results to better
quality services because the two technologies
compliment each other.
References
Beachboard, M. R. (2017). Small Business
Conformity with Quality Website Design Criteria
in a
Marketing Communication Context. Informing
Science, 20.
MAPPING AND STRATEGIC GOALS
MAPPING AND STRATEGIC GOALS
Bria Jones
Rasmussen College
March 16, 2020
:
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MAPPING AND STRATEGIC GOALS
1.
2. Creating A Gantt Chart
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MAPPING AND STRATEGIC GOALS
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Project Network diagram for the tasks done above
No. Of Hotels
HR Costs
Marketing Costs
Miscellaneous
Expense
Start
End
Fixed Expense
Inventory
system Costs
Employee
Salary Costs
License Costs
3.
Time-Considering Gantt Chart, is noticed that every task to be undertaken has been allocated its average
time it should take and also the time of commencement. This makes time a key factor and given high
consideration so that the project can be outputted and also deployed at the right time (Rutherford,
2008).
Human Resource- Human resources are required for calculation of all these costs needed. It is then
noted that human labour should be highly considered when the project is under way because they
determine the accuracy of the project and also they determine when to terminate the project( Roberts,
2011)
MAPPING AND STRATEGIC GOALS
References
Roberts, P. (2011). Effective Project Management: Identify and Manage Risks Plan and Budget
Keep Projects Under Control. London, England: Kogan Page Publishers.
Rutherford, A. (2008). A Consideration of: Reality, Human Nature, and Metaphysics. iUniverse.
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