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Running Head: BUSINESS MANAGEMENT AND HUMAN RESOURCE
Business Management and Human Resource
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BUSINESS MANAGEMENT AND HUMAN RESOURCE
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Part 1
The Coca-Cola Company is one of the world’s largest producers of soft drinks. For a long
time, this Company has led in the marketing, distribution, and production of nonalcoholic drinks
in the United States and worldwide (Ling, 2017). This multinational corporation has acquired a
strong market presence as well as an extensive production setup globally. However, despite the
strong marketing skills, Coca-Cola registered a product failure in the production of the New Coke
(Kumar, 2021). In this case, the Coca-Cola Company reformulated its recipe to produce a more
sweetened Coca-Cola.
The rationale for introducing the New Coke is due to the competition this Company faced
from organizations such as Pepsi. According to this Company, their potential consumers preferred
the sweeter taste of their rival, Pepsi (Maamo…
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