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West Spring Secondary School Sustainable Reporting Case Study

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Republic Polytechnic
A228: Sustainable Reporting and Communications
Lesson 2 – Worksheet
Question 1
In the problem statement, it states that your company, ‘The Living Shop’ runs its core
business in personal, beauty care and lifestyle retail. List down all possible stakeholders
related to the company.
[Note: A stakeholder has a vested interest in a company and can either affect or be affected
by a business’ operations and performance]
Shareholder is an example of stakeholders
Internal stakeholders:
– Employees: They are hired by the company to aid in completion of tasks to provide
goods and services to customers.
– Managers: Directly oversee employees within their department and convey
strategies and tactics communicated by the owner. They also delegate tasks. (Lower,
middle and senior managers)
– Owners: Have exclusive rights over the organization. They responsible for setting
out strategies to promote sales.
External stakeholders:
– Customers: Purchase a product of service of the company. By buying products they
are providing the organization with profit. Thus making them vital to the company
– Shareholders: The own one or more shares of stock within the organization. By
having more shares, they have more ownership over the business, making them
have the ability to make choices on the behalf of the employers. (investors: an
example of stakeholders.)
– Suppliers: Provide the resources for their services and goods.
– Government: The government takes the taxes out of the organization’s revenue and
the employees income. They also dictate legal matters.
– Creditors: They can be a person a company or a government that loans their
property, service or capital to the organization
– Competitors: They compete for the same opportunities to profit within the same
market, adding motivation to the organization to produce better products and
Question 2
In Lesson 1, you had learnt about the United Nations Sustainable Development Goals (UN
SDGs) which is a blueprint for global partnership to achieve a better and more sustainable
future for all.
Copyright © 2022 by Republic Polytechnic, Singapore
Figure 1
Considering your company, The Living Shop’s profile, which of the 17 SDGs are most
relevant to your business? Select any three SDGs and briefly explain your choices.
Goal 7, 12, 9 .
Goal 7 is about using sustainable energy that does not negatively impact the environment,
which is part of the goals of the company which currently has no existing sustainability
initiatives or strategies for sustainable development.
Goal 9 sustainable industry is important for a circular economy for the company as
production from the living shop can all be improved into more sustainable and which will
ultimately lead the company into better business sustainability.
Goal 12 similarly many of the products for personal, beauty care, lifestyle retail will produce
many waste that will lead to very unsustainable and many of it can be changed to much
better for the environment such as making it more easier to be recycle, reuse, reduce.
These 3 goals are the most relevant to this business as there are many common problems
that the company faces that can be improved to be more sustainable.
Question 3
Refer back to the list of stakeholders in Q1 and consider their vested interests in your
company, The Living Shop. Why do you think business or corporate strategies should be
focused on sustainability?
This helps companies to reduce their carbon footprint, become energy efficient, and in turn
save cost in the long run. By helping to reduce the environmental impact, consumers and
other investors will support their business idea. The government would also want to promote
business sustainability as it is good for the economy and environment. Consumers also will
be attracted by the affordable products.
Copyright © 2022 by Republic Polytechnic, Singapore
Question 4
In 1994, John Elkington developed the framework of ‘The Triple Bottom Line’ (TBL) for long
sustainability of the business run by the corporates. The TBL is an accounting framework
which goes beyond the traditional measures of profits, return on investment, and
shareholder value to include environmental and social dimensions. These bottom line
categories are often referred to as the three “P’s”: planet, people, and prosperity (or profit).
These three ‘P’s are also known as the three pillars of sustainability: Environmental, Social
and Economy. You may read more from this link: A Simple Explanation of the Triple Bottom Line
| University of Wisconsin
Source: Brandchannel
Learn more about what sustainability in business means from this video: Triple bottom line (3
pillars): sustainability in business

Now, relook at the 17 SDGs in Q1 Figure 1. SDG #17 is the only one which encompasses all
3 pillars. Fill in the rest of the table below by considering the following.
a) Categorise similar goals under the 3 pillars of sustainability.
b) Identify the focus of the 3 pillars of sustainability in a business context.
c) Propose some ways businesses can integrate sustainability into their business strategies
and operations by applying the Triple Bottom Line concept.
Copyright © 2022 by Republic Polytechnic, Singapore
3 pillars of sustainability


#13 climate action
#12 responsible
#15 life on land
#7 affordable and
clean energy
#6 Clean water and
#14 Life below water

#3 good health and well
#1 no poverty
#4 quality education
#5 gender equality
#11 sustainable cities
and communities
#16 Peace, Justice and
strong institutions
#2 zero hunger

#8 Decent work and
economic growth
#9 Industry,
Innovation and
#10 reduced
#17 Partnerships for the goals
b) What
is the
focus of

It focuses on the
well-being of the
environment. This
pillar includes water
quality, Air quality
and also reduction of
stressors such as the
greenhouse gases.

It focuses on all
stakeholders (versus
solely shareholders)
including employees,
communities within
which an organization
operates, individuals
throughout the supply
chain, future
generations, and

c) Ways
ses can
for each

In addition to
providing natural
resources, the
contributes to
sustainability. To be
economically viable,
companies must be
able to extract
natural resources. In
addition to providing
sustainability, efforts
to ensure resource
extraction at levels
that are sustainable
for the environment
will also provide

Businesses could
contribute to society by
concentrating their
efforts on retaining
employees instead of
focusing on economic
priorities. As an example,
investing in employee
well-being will likely
increase employee
motivation, which will
lead to economic
benefits for the company.
Two examples:
Copyright © 2022 by Republic Polytechnic, Singapore
It aims to provide
decent work (safe
working conditions,
living wages,
leadership) and
economic growth for
those in specific
– As of 2025, eliminate
forced labor, modern
slavery, and human
trafficking immediately
and effectively. In
addition, all forms of
child labor should be
prohibited and
eliminated, especially
recruitment and use of
child soldiers.
-Adopt a
sustainable tourism
policy by 2030 that
promotes local culture
and products and
creates jobs.
Question 5
For socially conscious investors who are searching for companies with similar values as their
own, Environmental, Social, and Governance (ESG) criteria provides a set of standards for a
company’s operations that these investors can use to screen potential investments.
Investment firms can also use a selection of ESG factors to help identify companies
positioned for strong long-term performance.
Research more about the types of Environmental, Social and Governance (ESG) criteria.
Environmental criteria:
Environmental criteria consider how a company performs as a steward of nature.
In addition to energy use, waste, pollution, and conserving natural resources,
environmental criteria may include a company’s treatment of animals. As well as
evaluating environmental risks, the criteria can be used to assess how companies
are managing those risks. It might need to dispose of hazardous wastes, manage
toxic emissions, or comply with government environmental regulations, for example.
Social criteria:
Social criteria examine how it manages relationships with employees, suppliers,
customers, and the communities where it operates.
As part of the social criteria, the company’s social relationships are taken into
account. For example, if a company works with suppliers that hold the same values
as it claims to hold, does the company donate a percentage of its profits to the local
community or encourage employees to perform volunteer work there or if the
company’s working conditions show high regard for its employees’ health and safety.
Governance criteria:
Governance deals with a company’s leadership, executive pay, audits, internal
controls, and shareholder rights.
Concerning governance, investors may be interested in how accurately and
transparent a company’s financial statements are, and whether stockholders are
permitted to vote. Moreover, they may want assurances that their board members
don’t engage in conflicts of interest, that political contributions are not used to obtain
unduly favorable treatment, and, of course, that illegal practices are not taken
advantage of. Investors need to decide what matters most to them and conduct
research in order to find a company that passes every test.
Circular economy
Question 6
Copyright © 2022 by Republic Polytechnic, Singapore
In sustainable business models, we are seeing a shift from the traditional linear economy,
one in which materials create waste after use, to a circular economy, one in which
materials are collected and reused after each use.
Source: Consumption, Sustainability, and the Circular Economy | Hi-Cone
Figure 2.
a) Compare the linear and circular economy models, and hence explain the benefits of a
circular economy as a sustainable business model.
Linear models are a non feedback loop as they create a product and then dispose of it as
waste while circular economy is a feedback loop as it implements the 3R, they reuse,
recycle ,reduce the waste/ dispose product into something new able to resell or repurpose it
b) An example of a circular economy business is TRIA, an award-winning, sustainable and
innovative foodware Singapore company. Read about them and find out more about circular
economy from the article:
i) What is the business model of TRIA?
A closed-looped circular economy.
ii) What are some key characteristics of a circular economy?
The circular economy is driven by sharing, recycling, re-using and waste
management – and it is restorative or regenerative by intention and design.
c) Companies are starting to adopt circular economy business models now to remain
competitive in the future. What are five key circular business models?
– Circular inputs reusing and recycling, lower cost of production, mine lesser scarce
– Sharing economy concept sharing equipment, increases efficiency.
Copyright © 2022 by Republic Polytechnic, Singapore

Product as a service maximising performance and usage of the product.
Product use extension which designs products with longer shelf life.
Resource recovery focuses on the recovery of embedded materials, resources and
energy from products at the end of use that is not functional in their current
d) Let’s take a look at an example of sustainable business models of health and beauty
brand Watsons. A.S. Watson Group puts environmental protection at the heart of its social
responsibility agenda, and has been driving a wide range of environmental measures across
all its business units in order to minimise negative impacts on the environment. Watch the
video to find out more about sustainable choices at Watsons.
Video: Sustainable choices at Watsons

What are some sustainable initiatives of Watsons?

Clean beauty – Restricting the use of some ingredients, beyond current legislation
Using sustainable materials in products – Use of sustainable palm oil, FSC® certified
paper which is paper that has been harvested in a responsible manner and reducing
plastic usage
Environmentally friendly product packaging – No plastic packaging, using FSC paper,
bio-based plastics and post consumer recycled plastic
Creating the habit of reusing and refilling bottles
Question 7
To answer the problem statement, your team will have to propose feasible circular economy
business models for your company, ‘The Living Shop’. Given a list of five companies in the
Singapore who are either your market competitors or potential collaborators, highlight some
of their business sustainability initiatives and propose any suitable business models you
would like to adopt for your company.
The body shop
Current sustainability measures of The body shop: SDG#12,SDG#13,
– Aiming to make packaging and products 100% recyclable by 2025
– Currently more than 68% of packaging can be recycled.
– Favours utilizing ingredients that are classified as readily biodegradable.
– Currently our product formulations are 100% vegetarian and 60% vegan.

Aims to be 100% vegan by 2030.
Cruelty free products.(no animal testing)
partnered with Scan2Recycle and MYGroup to help properly recycle or
repurpose your old beauty packaging.
Take in hard to recycle items that the local recycling scheme doesn’t take
( pumps, plastic pouches and pipettes, small bottles that are less than 50ml,
lip gloss tubes and mascaras etc.)
Strive to ensure low water footprint (the volume of water they use to dilute
products does not impact water quality) and eco-toxicty
Refill stations are a way to eliminate plastic use as there will not be new waste
being used
Copyright © 2022 by Republic Polytechnic, Singapore
– help homeless youth partnered with the charity End Youth Homelessness
access to mental health support to help re-build their confidence and self-worth, and
enable them to have successful and independent futures.
Business models:
Circular economy.
– tackles global challenges like climate change, biodiversity loss, waste, and
– increase consumers ( many consumers are weary of what kind of products
they are using )
The Green Collective SG
Unpackt – Singapore’s first zero waste bulk food and lifestyle store.
Sustainability rewards app for you, the planet and the community (
Sustainability – Our Responsibility | ZALORA Singapore
Sephora expands sustainability efforts with Clean + Planet Positive labeling (
~ End of worksheet ~
Copyright © 2022 by Republic Polytechnic, Singapore

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