You are researching a location for a proposed new restaurant (could be hotel, café, bar, nightclub). You are open to the idea of taking empty premises or taking over an existing operation. You are also considering the advantages of taking a lease on a ven

Attached.

OUTLINE FOR FINDING THE IDEAL LOCATION FOR A HOTEL
This paper entails the following:
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Introduction
❖ Overview of the concept of “ideal location” for a hotel in the hospitality industry

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Finding The Ideal Location for A Hotel

This section consists of the following parts
❖ The type of market research to be conducted
❖ Matching demographics to the hotel’s target markets
❖ Determining what factors constitute the “ideal location” of the hotel
❖ Analysis of competitors to the proposed hotel
❖ Whether to lease or buy premises for the running of the business
❖ Whether to take over an existing operation or start with an “empty shell”
❖ The role in the hospitality industry the entity serves to increasing tourism and indirectly
the economy of the particular region
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Conclusion

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References

Running head: FINDING THE IDEAL LOCATION FOR A HOTEL

FINDING THE IDEAL LOCATION FOR A HOTEL
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FINDING THE IDEAL LOCATION FOR A HOTEL

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FINDING THE IDEAL LOCATION FOR A HOTEL
A business needs to choose a suitable location in order to become successful. Companies
in the hospitality industry must consider several factors when selecting the location of their
operations. In particular, hotels mainly serve travelers and tourists who require accommodation
while they are on vacation, leisure, and travel, among others. A hotel must consider several factors
that can support the business before deciding to locate a company at a particular place. This report
is a description and analysis of steps undertaken to determine the ideal location for a 5-star hotel.
The type of market research
Market research will help in determining the kind of customers to serve, kinds of services,
and service rates. In particular, market segmentation will help the hotel to divide its customers into
specific and smaller groups. Segmenting customers will enable the business to offer personalized
experiences to its customers. Another market research is consumer insights, which help companies
determine customer tests and preferences. These aspects of customers can help th…